O2 making a difference

Today we all recognise that mobile is a global phenomena which is having a positive impact on economies and peoples' everyday lives.

Mobile is inclusive and available to everyone. In addition to voice and text, mobiles are now being used in many new and exciting ways. 

We have more than 37 million customers from all walks of life and we know that they all have different attitudes to their mobile phone. For many it is vital to their work and social lives. But they may also have concerns about communications masts and mobile handsets, our effect on the environment and the way we behave as a company.

Our customers are at the heart of our business and we listen and respond to their concerns. Acting responsibly is an intrinsic part of what we do and it makes good business sense.  See how we are focusing on our customers; managing our social, environmental and ethical effects with a careful and transparent approach; how we are contributing to society, its wealth and wellbeing in a proactive way. 

We want to be successful, but we also want to make a difference.  This short film is narrated by O2 people.

• Transcript for 'O2 Making a difference' film

Watch the video to obtain the answers and, get a great overview of O2's operations across our European footprint.

*Content published July 2005. Telefónica Europe's latest key performance data is for the first quarter, the three month period to 31 March 2008.