Promote sustainable living for our customers through devices and services. Engage our people to lead sustainable life-styles at work and home.

Become a sector leader in sustainability.
Measure perception of stakeholders by ensuring Reptrak Citizenship score is above 70.

Ensure O2's employees behave ethically at all times in their dealing with each other, suppliers, customers and the general public.

Achieve 95% completion rate for Business Principles training.

Integrate sustainability into the strategic sourcing process of O2.

Create a procurement programme to deliver sustainability benefits in collaboration with our suppliers.

Integrate our sustainable procurement strategy into procurement systems and processes.

Implement a supplier assessment programme that delivers measurable sustainability improvements.

Work with industry to ensure a Universal Charging Solution is commonplace by 2012.

Ensure up to 75% of devices support the standard micro USB connector to charge.

Build trust and confidence in digital services for the benefit of everyone in society.

Develop a Telefonica O2 UK Digital Confidence Strategy to fit into the Telefonica Group Digital Confidence Promise and Strategy.

Engage and involve employees, making improvements together for the overall success of our people and company.

Top 10 ranking in the Great Place to Work survey.

Achieve an overall Reflect score of 74.

Effectively manage health & safety

Retain certification to OHSAS18001

Help more people enjoy the benefits of mobile and internet technologies and ensure that policies on selecting, hiring, training and internally promoting employees are based on clear criteria relating to skills, competencies and merit.

Pilot a diversity network promoting opportunities for personal networking, mentoring, and professional development for women.

Minimise our negative impact on the environment

In conjunction with Telefónica's standard on environmental management, Telefónica O2 UK will develop a defined strategy on environmental management, in compliance with Group policy and will have put in place appropriate structures to deliver this strategy.

To facilitate real social change and help build stronger societies, improving the reputation, brand, engagement & performance of O2 and Telefónica.

Launch Think Big Programme internally and externally by 2010.

Engage 1,500 of our people in volunteering activities.