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See who we are talking to and the issues they raised about mobile phones and mmO2 in particular and find out how we are responding. We also welcome your feedback and will do our best to respond to your concerns. |
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Listening to our stakeholders A company that concentrates solely on the narrow business of business will soon lose touch with the very people it depends on for its prosperity. Successful businesses take full account of the fact that they operate within the context of wider society. We use stakeholder dialogue at mmO2 as a way to talk, listen and learn from the groups and people who have a direct and indirect interest in the way we operate. Our aim is to promote a genuine understanding of how we operate as a company and of what we hope to offer through our products and our mobile services. By the same token, we also want to understand how we are perceived by society and what people expect of us. For that reason we are keen to stimulate dialogue with customers, employees, investors, community bodies and representatives, regulatory agencies, local and national government, international institutions and non-governmental organisations. We would like to engage in active dialogue with these groups and with any stakeholders who have a genuine desire to enter frank and open debate with us. We are determined to make this engagement useful to us and to them. It takes time to turn a desire for genuine dialogue into reality. Once established, the process must be a constant one if it is to be of real value. We have made good progress in opening the lines of communication with stakeholders but we are looking continuously for ways to further improve access and our responsiveness. |
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Who we are talking to We have already established a dialogue with a wide range of groups and individuals so that we can engage in debates on social, environmental and ethical issues. We have extended our work with stakeholders by participating in a wide range of groups, including the Internet Watch Foundation, Business in the Community, the Mobile Operators Association, the Global e-Sustainability Initiative, the GSM Association, the Institute for Business Ethics, the Community Action Network (CAN), the Confederation of British Industry (CBI), the National Consumer Council (UK), the Communications Workers' Union, Connect, and many more. Through our community relations managers, we meet and hold discussions with thousands of people representing activist groups and national and local authorities. In the UK, we offer a dedicated help line for enquiries about the location of communications masts together with health related issues. The dialogue we have established guides us in trying to build our networks with the minimal amount of environmental and social intrusion. Compiling this report has given us the opportunity to develop an additional external dialogue that specifically looks at corporate responsibility. It has allowed us to establish or broaden our existing contact with an initial group of 29 key opinion leaders representing 28 different organisations as listed below. We have canvassed their views in person, conducting telephone and face-to-face interviews. The dialogue we carried out helped shape the context of this report and the consequent sections will respond to most of the issues that were raised. This group includes: Campaigning and charitable organisations: Mast Action UK, Powerwatch, Childnet International, The Suzy Lamplugh Trust, The Royal Automobile Club (RAC), Deutsche Kinderschutzbund Bundesverband and Umweltinstitut, Munchen. Corporate responsibility specialists and academia: Tomorrow's Company, The Ashridge Centre, Roger Cowe (journalist), The New Economics Foundation and Warwick University. Investors: Jupiter Asset Management, HBOS and Morley Fund Management. Suppliers and industry partners: Nokia and Shields Environmental. Membership organisations: Business in the Community (BITC), The Confederation of British Industry (CBI), The Internet Watch Foundation (IWF), The GSM Association, The Irish Business and Employers Confederation (IBEC), The Mobile Operators Association (MOA), and Business in the Community, Ireland. National and Local Government agencies: The All-Party Mobile and Health Group, The Department of Health. Public sector organisations: The Police Federation and The Thames Valley Police. As our programme of stakeholder dialogue develops, we aim to involve these groups and individuals more deeply in order to refine our policies and procedures, as well as to develop our reporting remit. But we would also like to expand the programme by bringing new groups and new people into our consultations. |
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| How we are responding An important first step in this dialogue was to get a clear understanding of the issues that most concern people who are affected by our operations. In Key questions answered we highlight some of the issues these stakeholders have said are most important to them and we set out the approach we are taking to deal with them. In some instances this exercise has allowed us to express more clearly than before our approach to contentious issues. Elsewhere, this exercise has revealed gaps in our approach, gaps that we now intend to fill. We aim to extend our programme of external dialogue on corporate responsibility issues firstly in the UK, and then on the Isle of Man, in Ireland and in Germany. |
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What are you doing to stop children seeing adult content on their phones?
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| PDF: UNDERSTANDING YOUR OPINIONS > |
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