Telefónica O2 is bringing a brand new concept of mobile tariffs to the domestic market. With the O2 NEON tariffs, customers can call and send text messages whenever they need to according to their selected tariffs, for instance all weekend long or absolutely without limits, without having to pay anything extra. Unlike one-time special offers, they get this benefit for the entire time that they use the tariff. These tariffs will be available to customers from May 15, 2008.
In addition to these benefits, each tariff includes free units that can be used for calling or sending SMS messages at any time, to numbers in all networks. These free units are used automatically only in cases where the tariff's respective benefits do not apply. All tariffs have been prepared absolutely transparently, with prices that include VAT and with uniform rates for calling and for sending messages to numbers in all networks, regardless of the day and time.
"We are introducing simple and comprehensible tariffs that have been conceived in such a way that they address the broadest spectrum of customers and fulfill the current credit tariff portfolio favorably," says Matts Johansen, Chief Marketing Officer for the Residential Segment, Telefónica O2 Czech Republic, adding, "With the new O2 Neon tariffs, customers can call and send text messages to 7.2 million mobile numbers in the O2 network and fixed lines within the CR for free. With the top tariff variant, they can even make free calls to numbers in all networks. They can therefore choose the tariff that enables them to call or send messages for free and without limits during the times that they need to do so, for the entire time that they are using the tariff."
