12/02/2008
Speakers: Matthew Key, Chairman and CEO, Telefónica O2 Europe
Presentation by Matthew Key, Chairman and CEO, Telefónica O2 Europe, to the 'Mobile World Congress' - 12 February 2008
As Chairman and CEO of the Telefónica O2 Europe group, Matthew Key delivered a keynote address on 'Successful Marketing to the Youth Demographic'. Here, he talked about the O2 brand's highly successful association with key interests and drivers within the youth marketplace. Today, young people expect to interact with and be entertained by brands and services, and O2's leading association with music, sports, fashion, gaming and technology, lends itself to ever greater opportunities.
The Mobile World Congress, held in Barcelona, features the very latest in technology, services, and developments - bringing to life the promise of advanced communications for all and defining the industry's path to continued growth
