The following advert was launched to promote O2’s ‘Favourite Place’ Pay & Go tariff.
The promotion allowed customers to choose their favourite place, be it at home or at work, and make 500 minutes of free calls to UK landlines and other O2 mobiles from that postcode every month.
The Favourite Place promotion was available to O2 UK customers through all direct O2 channels – in store, online and over the phone – and was available to both new and existing customers.
After being live for just under a month, over 300,000 Pay & Go customers decided to opt in.
The advertising ran across a five week period up until 10 June 2007.
