At O2 we put our customers at the heart of what we do. We think this makes us a more responsive and responsible business.
Satisfying our customers' needs is our first priority and this is summed up by our vision:
To enable our customers to make the most of their world and its
possibilities through the services we offer
Customers have strong opinions that influence all our decisions. Society as a whole has expectations of us. These opinions and expectations are often about our wider social responsibilities.
During 2006 we worked together to combine our business principles and corporate responsibility practices to form an integrated approach, underpinned by common values and a clear focus on reputation and risk management. Our business principles are the cornerstone of all our actions and set out our determination to behave with integrity everywhere we operate.
Telefónica's Group-wide vision is to improve people's lives, encourage business development, contribute to the progress of societies and provide people with innovative services through information and communications technology.
Our structure and processes reflect these goals too. We are organised to try to continually understand our impact in society, to listen, and to find ways to make people's lives easier as well as to mitigate any negative effects we may have.
Customer loyalty and the positive endorsement of others are vital for our growth, profitability and sustainability. Our overriding aim is therefore to turn our customers into fans.
Through our corporate responsibility agenda we aim to:
To make sure we do the right things, we have rooted responsible practices into our culture through our values and business principles. Nothing has changed. In fact, since we joined forces with Telefónica, that commitment has grown even stronger.
Our corporate brand values
We translate technology into something easy to use and understand. Innovation is a constant source of inspiration for everything we do, enabling us to anticipate market trends and customers' expectations.
We perform in a way that is clear, open and accessible. Our key strength is listening and engaging in dialogue. We are proactive and aim to respect and learn from the local communities in which we operate.
We can be trusted only if, through our actions, we deserve that trust. By acting responsibly we can differentiate ourselves, ensure our competitiveness and leadership, and cement our relations with all our stakeholders.
Innovation helps us to be more competitive. We set high standards and constantly strive to perform beyond expectations. Our ambition is to be a world leader in telecommunications. We aim to persevere in achieving excellence.
We deliver on our promises, do what we say we will do, and we acknowledge that the process of delivering is as important as the result.
Our commercial brand values
We are an energetic brand, full of life. In everything we do, we aim to be bold, open, clear and trusted.
