Cath Keers joined BT Cellnet in 1996 as General Manager in Customer Care and was promoted to Marketing Director in 1999 with responsibility for the brand and trading profit of the UK business. In April 2005, Cath was appointed Customer Director of Telefónica O2 UK Limited. As Customer Director she was responsible for brand and corporate strategy, business development and communications.
Prior to joining O2, Cath worked for Next as Head of Business Development; Avon Cosmetics responsible for European Strategy & Planning and at British Sky Broadcasting as Business Development Manager.
Cath obtained a BA Hons degree in Economics and Law and Graduate Conversion Course in Accountancy.
Cath serves as member of the Board of the following companies: Telefonica Europe, Tesco Mobile and Childrens Mutual.
