Corporate brand values

O2 is now part of the Telefónica Group, a world leader in the telecommunications sector with 245 million customers, representation in 24 countries and more than 230,000 employees.

Our corporate brand values, apply to every Telefónica business, including O2 and underpin all our commercial activities.

Corporate brand values

Our corporate brand values - innovative, competitive, open, commited and trusted - align very closely with our commercial brand values.

They are there to help us make good, ethical decisions.

• Innovative
  We translate technology into something that is easy to use and understand. Innovation is a constant source of inspiration to everything we do, as much in our services as in our management systems; enabling us to anticipate market trends and customers’ expectations.
  
• Competitive
  Innovation helps us to be more competitive. We set high standards and constantly strive to perform beyond expectations and exceed our limits. Our ambition is to be a world leader in telecommunications. We aim to stretch boundaries and to persevere in achieving excellence.
  
• Open
  We perform in a way that is clear, open and accessible. Our key strength is listening and engaging in dialogue with all our stakeholders. We are proactive in our local communities and aim to respect and learn from the local cultural and social context in the communities in which we operate.
  
• Committed
  We deliver on our promises, do what we say we will do, and we acknowledge that the process of achieving this is as important as the result itself.
  
• Trusted
  We can be trusted only if, through our actions, we deserve that trust. By acting responsibly, we can differentiate ourselves, ensure our competitiveness and leadership, and cement our relations with all our stakeholders, thereby earning their trust. Our aim is to earn everybody's trust.

Find out more about Telefónica's commitments and Business Principles by visiting their website.