Events & presentations

11/02/2008 - 14/02/2008

O2 at the Mobile World Congress

With over 55,000 attendees, 1,300 exhibitors from 183 countries and almost 2,300 media representatives covering the event, the 2008 Mobile World Congress (previously known as the 3GSM World Congress) is considered the world’s largest mobile industry trade fair, the most important international event and the greatest showcase for the telecommunications sector of the year. It is being held for the third time this year, between 11 and 14 February at the Barcelona Congress Centre.

The Mobile World Congress combines the world’s largest mobile industry exhibition with a congress in which the most important mobile operators, sellers and content providers from all over the world participate.

O2, as part of Telefónica, is participating in the fair as an integrated operator, showcasing a broad range of new mobile uses and applications. Its stand, located in Pavilion 8, takes up a split level space measuring 518 m2, including a residential corner with the latest wireless applications for the end user, a business corner with demonstrations of the most innovative business applications and an innovation zone to display the most recent developments in this field. In addition, on this occasion, Telefónica SA is a platinum sponsor together with LG.
 
O2 products and services at the Mobile World Congress 
O2 is showcasing an innovative range of products and services at this year's show.
 
iPhone - combines a revolutionary mobile phone, a widescreen iPod, and a breakthrough internet device with the best-ever applications on a mobile phone for email, web browsing, maps and search.
 
O2 wallet - paves the way for the mass market use of mobile phones to pay for purchases, access events or even be used as Oyster cards for travel around London.
 
Fitfone - a pioneering heath and fitness assessment system. Fitfone uses Global Positioning System (GPS) technologies along with proven medical algorithms to determine a customer's fitness and then allow them to take effective exercise.
 
bluebook - provides O2 customers with a safe, secure place to store everything that's important to them on their mobile such as pictures, messages and contacts. Recent enhancements enable customers to automatically save every image and text sent and received on their mobile.
 
O2 Active - the UK’s largest mobile internet portal provides access to a wide range of rich and compelling content from some of the UK’s top content brands, including Sky Sports, Facebook, The Sun, Channel 4, ITV and more.
 
Kyte - Kyte provides partners with a next generation social communications platform that seamlessly combines User-Generated Content, Social Networking and Mobile Services.

Amobee’s - a media system capable of supporting everything from in-game and in-video to in-WAP and in-message mobile impression insertions. The insertions occur with full user consent and are made in a relevant, contextual and nonintrusive manner thus increasing the media value while giving users control over the engagement.
 
Download full product and service showcase.
 
Access our Media Centre for latest press releases.
 
Visit the Mobile World Congress website.

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