O2 Long Weekends
Long weekends was a promotion focussed on beating the ‘Monday blues’, by offering O2 UK customers free calls on Saturday, Sunday and Monday.
Using ‘smile’ as a central message to the campaign, the creative focuses on the O2 bubble - first introduced as part of an O2 UK brand refresh campaign -causing everyday objects to ‘smile’. Whether it’s a park bench, football goal posts or the decking on a pier, O2 customers are reminded through iconic imagery how they could enjoy a long, leisurely weekend and speak to their friends, make plans and catch up on the Monday, all for free.
To build awareness of O2 Long Weekend, extensive TV and outdoor advertising was launched with 30 second TV adverts over a four week period and posters in premium commuter locations on the London Underground and key arterial roads.
The TV advert was a fresh, simple idea designed to appeal to our existing and new customers.
