It's your O2
To stay ahead, it's more important than ever that we remain bold and fresh. With the launch of the following 'It's your O2' TV advert, we decided to evolve and recharge our iconic brand.
The brand refresh built the brand further whilst maintaining key elements of its iconic blue and bubbles which are used to demonstrate the sophistication of mobile services and the role mobile plays in our lives today. The new brand refresh also reflected O2's continued strategy of focusing on loyalty for its customer base and placing the customer at the heart of the business.
The 50 second advertisement included new animation techniques used for the first time in the UK, to create exciting new visual effects to promote O2’s fresh thinking, innovation and creativity.
