Ensure O2's employees behave ethically at all times in their dealing with each other, suppliers, customers and the general public.

Achieve 90% completion rate for Business Principles training.

Achieved 88% - 2% below target.

Increase awareness among customers, especially children, about the responsible use of mobile phones

Update specific information online dedicated to child protection to include clear advice for customers and links to relevant products and services.

Protect our children website now includes details on the outcome of the Byron Review protectourchildren.o2.co.uk

Help our customers to enjoy the benefits of good, clear communication.

Update specific information online dedicated to older and disabled customers to include clear advice and links to relevant products and services.

New “Access for all” section launched on o2.co.uk - www.o2.co.uk/accessforall

Tackle mobile phone crime.

Blacklist 80% of phones reported stolen within 24 hours on our network and blacklist any handsets reported by other UK networks within 48 hours.

O2 achieved 100%.

Integrate CR ethos into the strategic sourcing process of O2 and increase awareness of ethical supply chain policies within O2's operational teams.

Re-assess the risk associated with all purchasing categories, at a more granular level than 2007, and:

• Identify high, medium and low risk categories;
• Identify all suppliers in high risk categories;
• Establish and start work on plans to address each high risk category supplier

Purchasing categories have been reassessed and all high risk categories identified. All suppliers in these categories have also been identified and supplier assessment activities carried out, in some cases including audits.

Engage and involve all employees to find out how they feel about working for O2 and make improvements together for the overall success of our people and company.

Achieve 77 points in the Reflect O2 – employee engagement overall index.

Reflect index dropped to 73.

Reduce employee turnover to 25 per cent from 27.79% (number of permanent employees who left O2 voluntarily or involuntarily.)

Exceeded target. Employee turnover has fallen steadily since the start of the year and ended on 20.95%.

Reduce average short term absenteeism to 1% from 1.11% in 2007 (up to 14 days sick days per employee per year).

Both long and short term sickness absence failed to reach target. Short term absence ended the year on 1.16%, having started 2008 on 1.05% and long term absence increased to 2.61% having begun the year on 2.35%.

Reduce average long term absenteeism to 1.95% (over 14 days sick days per employee per year).

As above

Make efforts to reduce O2's impact on the environment and help tackle climate change.

Achieve 1% reduction in electricity used in offices and contact centres (baseline 2007: kWh per m2).

2.4% reduction

Achieve 2.75% reduction in electricity used in retail stores (baseline 2007: kWh per m2).

2% growth using new smart metering data.

Achieve a 3% reduction in electricity used in cell sites (baseline 2007: kWh per KErlang (busy hour)).

26% reduction using new smart metering data.

Achieve a 5% reduction in electricity used in switch centres (baseline 2007: kWh per KErlang (busy hour)).

6.9% reduction.

Achieve a 3% reduction in gas used in offices and contact centres (baseline 2007: kWh (busy hour)).

4.0% reduction. (Although we saw in increase in absolute emissions associated with gas used, this is associated with weather pattern fluctuations across 2008. When normalised on the basis of Degree Days, a 4.0% reduction was achieved)

Remove all HCFC refrigerant gases from cell sites by 2010, with 80% removed by Dec 08 (baseline 2002/3: kg).

92% Removed.  In 2008, 1049Kg removed (1309kg to 260kg) Original baseline 3450kg R22.

Ensure 5% increase of collected redundant handsets for recycling.  Re-launch handset recycling scheme, linking with Its Your Community.

462,183 handsets reused/ recycled – a 13.8% increase. Handset recycling scheme linked to Its Your Community.

Minimise our negative impact on the environment

Maintain accreditation to ISO 14001

BSI ISO 14001 maintained

Zero enforcement notices received to date

Effectively manage health & safety

Retain certification to OHSAS18001

Maintained registration to BSOHSAS18001

Maximise the value O2 brings to society while ensuring our work in communities deliver equal business and social value.

Through our UK-wide awards programme, Its Your Community, we will donate £1 million to help connect people to do something good.

Donated over £1million by 31 December 2008.