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Targets and Objectives

Management
SubjectObjectiveTargetTimeline
Business principles

Ensure O2's employees behave ethically at all times in their dealing with each other, suppliers, customers and the general public.

Achieve 90% completion rate for Business Principles training.

 Dec 2008
Marketplace
SubjectObjectiveTargetTimeline
Protecting our customers and the vulnerable Increase awareness among customers, especially children, about the responsible use of mobile phones. Update specific information online dedicated to child protection to include clear advice for customers and links to relevant products and services. Dec 2008
Help our customers to enjoy the benefits of good, clear communication. Update specific information online dedicated to older and disabled customers to include clear advice and links to relevant products and services. Dec 2008
Tackle mobile phone crime. Blacklist 80% of phones reported stolen within 24 hours on our network and blacklist any handsets reported by other UK networks within 48 hours. Dec 2008
Supply chain Integrate CR ethos into the strategic sourcing process of O2 and increase awareness of ethical supply chain policies within O2's operational teams.

Re-assess the risk associated with all purchasing categories, at a more granular level than 2007, and:

  • Identify high, medium and low risk categories;
  • Identify all suppliers in high risk categories;
  • Establish and start work on plans to address each high risk category supplier
 Dec 2008
Identify all suppliers to be managed though E-TASC, the industry web-based data management system, and complete an engagement programme. Dec 2008
Workplace
SubjectObjectiveTargetTimeline
Workplace Engage and involve all employees to find out how they feel about working for O2 and make improvements together for the overall success of our people and company. Achieve 77 points in the Reflect O2 – employee engagement overall index. Dec 2008
Reduce employee turnover to 25 per cent from 27.79% (number of permanent employees who left O2 voluntarily or involuntarily.) Dec 2008

Reduce average short term absenteeism to 1% from 1.11% in 2007 (up to 14 days sick days per employee per year).

Reduce average long term absenteeism to 1.95% from 2.37% in 2007 (over 14 days sick days per employee per year).

 Dec 2008
Environment and sustainability
SubjectObjectiveTargetTimeline
Climate change and resources Make efforts to reduce O2's impact on the environment and help tackle climate change. Achieve 1% reduction in electricity used in offices and contact centres (baseline 2007: kWh per m2). Dec 2008
Achieve 2.75% reduction in electricity used in retail stores (baseline 2007: kWh per m2). Dec 2008
Achieve a 3% reduction in electricity used in cell sites (baseline 2007: kWh per KErlang (busy hour)). Dec 2008
Achieve a 5% reduction in electricity used in switch centres (baseline 2007: kWh per KErlang (busy hour)). Dec 2008
Achieve a 3% reduction in gas used in offices and contact centres (baseline 2007: kWh). Dec 2008
Remove all HCFC refrigerant gases from cell sites by 2010, with 80% removed by Dec 08 (baseline 2002/3: kg). Dec 2008

Ensure 5% increase of collected redundant handsets for recycling. 

 Dec 2008
Environmental management Minimise our negative impact on the environment Maintain accreditation to ISO 14001 Dec 2008
Achieve zero enforcement notices by the environmental agencies. Dec 2008
Health
SubjectObjectiveTargetTimeline
Health & Safety Effectively manage health & safety. Retain certification to OHSAS18001. Dec 2008
Community
SubjectObjectiveTargetTimeline
Community investment Maximise the value O2 brings to society while ensuring our work in communities deliver equal business and social value. Through our UK-wide awards programme, Its Your Community, we will donate £1 million to help connect people to do something good. Dec 2008

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