To attract and retain the best employees, we aim to provide the best place to work

We aim to be recognised as an employer of choice, both by our employees and people externally.

This is an integral part of our business strategy. If our employees are fans of O2, we are better able to turn our customers into loyal fans too.

Priorities in 2007

We want to provide a work environment where employees feel involved, rewarded, inspired, appreciated and fulfilled, offering the conditions, business strategy, rewards and work-life balance that makes them proud to work for O2.

It is also important that our people live the O2 brand values – to be bold, open, trusted and clear – and to put customers at the heart of all they do.

A key theme in the year was to continue to communicate our people promise - developed in consultation with our employees - to everyone at O2 UK. We then sought to measure our success through improved employee involvement.

During the year we continued to:

• Raise awareness of health and well being.
• Show appreciation for our employees’ efforts.
• Welcome new employees to O2 and ensure they, and existing people, have the necessary training and work environment to enjoy their jobs and do them well.

We further strengthened our package of flexible benefits, designed to give employees the freedom to choose how elements of their remuneration packages are made up.