We want our services to make our customers’ lives better

Operators in our market fight hard to win and keep customers; and consumers can often be swayed by the latest deal or new product. 

So we put customers at the centre of all our actions and try to connect them better than any other operator. We aim to earn their loyalty.

To do so we must provide an affordable, safe, enjoyable and productive customer experience. We must also be sensitive to customer concerns.

We aim to offer dependable and attractive products and services, fair tariffs, a resilient network,  best in class customer service, safety and security, and value for money across a range of consumer and business markets.

Over five years of trading, we have brought new products and applications to market only when there is customer demand. That is still our stance. We want to ensure our business has the capability to meet customer expectations consistently.

During the year our industry came under fire for the practice of ‘Slamming’. We were also disappointed to hear the mobile industy generates more complaints to Consumer Direct than estate agents and second hand car salesman. Stakeholders also queried the cost of the new Apple iPhone.

We are determined that our reputation is not diluted by the poor performance of others. We want to lead the industry towards better public confidence through best practice and integrity.