We aim to act responsibly and sensitively in all our dealings

We try to tailor our actions to the needs of our customers and concerns of stakeholders.

Three strategic objectives direct the way we work:

• to provide conditions where employees are proud to work for O2;
• to achieve continuous, measurable improvements in areas that affect customers, the environment and society as a whole; and 
• to develop telecommunications services that contribute to well being and safety in society.

We co-ordinate corporate responsibility through a Telefónica Europe-wide Corporate Responsibility Forum, which met bi-monthly in 2007. We communicate Telefónica O2 UK issues via the Corporate Responsibility Council which covers our UK activities.

The Council considers key social, environmental and ethical issues. These cover compliance with our Business Principles, environmental management,  diversity,  stakeholder dialogue,  the ethical supply chain,  health and safety, community investment and reputation at risk.

Regular management reports include information on our progress against targets.

Bribery and corruption

Our Business Principles bar employees from accepting gifts, hospitality, bribes or other inducements that encourage or reward a business decision.

Our rules stipulate the need for honesty in all our dealings and an understanding that we keep to our commitments. Our employees are asked to declare conflicts of interest that may lead to divided loyalties.

As part of our commitment to meet our ethical standards, we encourage our suppliers to refer directly to our Business Principles and expect them to meet the same standards.