We want to make our customers’ lives more enjoyable and productive

We put customers at the heart of everything we do.

Our vision is:

To enable our customers to make the most of their world and its possibilities through the services we offer.

But customers have strong opinions that influence our decisions. And society as a whole has certain expectations of us. These opinions and expectations define our wider environmental, ethical and social responsibilities as well as our reputation.

We believe our industry makes a positive contribution to society and the environment. We know too that, by transforming the way we communicate, work and socialise, our services at times raise issues of public interest and concern.

To ensure we do the right things, we have rooted responsible practice into our culture through our Values and Business Principles. We are organised to try to understand our impact on society and to mitigate any negative effects we may have.

Our Values

We aim to be bold, open, trusted and clear.

Our values support our brand, which is depicted as energetic, fresh and in tune with customers.

We try to behave with integrity, with all stakeholders and wherever we do business.

Our Business Principles which formally set out the standards of behaviour we expect from our employees day to day - are the cornerstone of all our actions.

Through our corporate responsibility agenda we strive to:

• provide technology that is easy to use with fairly priced products and services;
• anticipate market trends and customer expectations;
• listen to, and engage in dialogue with, stakeholders;
• be trusted to act responsibly;
• take account of social, environmental and ethical concerns and manage our impact on the environment and society effectively;
• set high standards and strive to perform beyond expectations;
• keep our promises, do what we say we will do, and acknowledge that what we do, and how we do it, is as important as the result;
• give our employees a safe, well balanced and stimulating workplace;
• respect and learn from the local communities in which we operate and help to energise them; and
• raise our corporate responsibility performance continuously.

Responsible business goals have tangible business benefits. They can differentiate us, ensure our competitiveness, safeguard our reputation and improve our relationships.

We try to work with all stakeholders to bring these values to life.