One of our most important achievements in ensuring that corporate responsibility is rooted at all levels of O2 is the creation of explicit strategic objectives for our corporate responsibility activity. The strategic objectives for corporate responsibility were endorsed by the Executive Committee in May 2004.
Our strategic objectives on corporate responsibility sit alongside the operational strategy for the business and will be similarly measured by key performance indicators to ensure that we set ourselves stretch targets and successfully meet them within established timeframes. Key performance indicators for our corporate responsibility activity for each of our businesses will be established during 2004/05. The table here sets out the specific corporate responsibility targets that we are currently working towards. We have highlighted those that have been modified or are new.
Our strategic objectives on corporate responsibility are to guide our operations so that social, environmental and ethical considerations are embedded into our business.
We aim to:
Make all our employees proud to be working for O2 and encourage them to demonstrate the highest levels of integrity, while advocating and pursuing responsible business management.
Achieve continuous improvement in our operations in all areas that affect our customers, the physical environment and society as a whole through measurement, monitoring and review of our performance and by committing ourselves to excellence.
Be proactive in developing exciting mobile services that enable people to have great experiences and that contribute to innovation, satisfaction, well-being and safety in the community.
To achieve these overriding objectives we will focus our efforts on proactive engagement with stakeholders across society, including our peers within our sector and our suppliers. Through this engagement we want to promote responsible business behaviour and advocate universal labour standards, human rights and environmental protection in our operations and our supply chain. Further, we want to enhance our stakeholder engagement through increased communications and interaction with local communities to enhance trust and acceptance. We will continue our campaigns to promote personal safety and pursue active self-regulation in emerging subject areas to ensure a positive experience for all stakeholders.
Through these newly adopted corporate responsibility objectives each of our main operating businesses are committing to:
Integrating the management of corporate responsibility within their own organisations.
Continuously improving the performance in social and environmental areas and enable external review of all related activities.
Establishing a field of corporate responsibility excellence in each of our main markets.
