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Corporate responsibility report 2004

Child protection

We aim to be proactive in alerting parents and their children to the potential dangers of mobile phones and all the ways to use them more safely.
During the year we published a series of leaflets to tell them about mobile services and launched the highly successful 'Teach UR Mum 2 TXT' campaign as a safe way for young people to stay in touch with their parents.

Child protection leaflets

What your child's mobile phone can do
This leaflet aims to help parents and guardians understand mobile phone technology. It describes the full range of capabilities that modern mobile phones have and also alerts them to the harmful ways that some people try to use services, covering such issues as chatrooms and grooming by paedophiles. Download PDF

Bullying on mobile phones
This leaflet on bullying tackles a very important problem some children face. Bullying is never acceptable. It can leave a child feeling frightened and alone. The leaflet tells them who to contact if they are being bullied and how the law can protect them. Download PDF
"O2's production of a range of information leaflets and co-operation with other operators to launch a UK code of practice and to classify adult content are very welcome indeed. This is tangible and practical social responsibility and it's backed by a willingness to continue working with organisations such as National Confederation of Parent Teacher Associations to promote the safe use of mobile phones to both young people and their parents."

David Butler, Chief Executive, National Confederation of Parent Teacher Associations
Sensible use of camera phones
Camera phones are becoming more and more popular. Used appropriately they can be both useful and great fun. But used irresponsibly they can cause distress and may invade someone's privacy. This leaflet looks at how to use them safely and respectfully. Download PDF

Helping children deal with nuisance calls
Children with their own mobile phones may occasionally receive unwelcome calls or texts. Sometimes these are from people they know. Sometimes they are from complete strangers. Such calls and messages can be frightening or threatening. This leaflet gives parents and carers ideas about how to counsel children on dealing with nuisance calls. Download PDF

Access to download our full set of leaflets is available here.

Other child protection initiatives
Chatrooms
This leaflet deals with how children can use chat services safely when talking to friends they may not know in the real world. All our chatrooms are carefully monitored to listen for people trying to make inappropriate contacts with young people.
Crime
Mobile phones are valuable. When they get stolen, children are often the victims. Our leaflet on phone crime gives tips on how to avoid drawing attention to themselves when using their phones, and alerting them to the dangers around them.
Teach UR Mum 2 TXT
Our campaign with Milly's Fund in the UK is designed to help parents and carers to stay in touch with young people in a safe and unobtrusive way. We have printed leaflets and run text clinics in shopping centres around the UK.
Nuisance call bureau
In the UK we run a nuisance call bureau. Employees within this operation work closely with the agencies that monitor our chatrooms to make sure they are not being used by people trying to make inappropriate contact with young people. The trained moderators also listen for children who are distressed, referring them to agencies like the Samaritans.
Code of conduct
Operators in the UK and Ireland have developed codes of practice for the responsible and secure use of mobile services. We are proposing a similar code in Germany. The UK code covers visual content, online gambling, mobile games, chatrooms and internet access. Certain commercial information will be classified as 18 and users will need to prove that they are old enough before being allowed access to this content. Parental controls will also be made available for internet content. We are developing age verification processes so we can ensure proper controls under the UK code. These controls will be relevant and useful in other future contexts such as location services, gambling, betting, lottery and e-money transactions. We aim to implement the UK code by December 2004.

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