Targets and objectives
Group-wide future targets
Management
| Subject |
Objective |
Target |
Timeline |
| Business principles |
Ensure O2's employees behave ethically at all times in their dealing with each other, suppliers, customers and the general public. |
Achieve 85 per cent completion rate for business principles training in the UK and the Isle of Man, and 75 per cent in Germany and Ireland, where systems and procedures are being implemented. Establish the online training facility in the Czech Republic and Slovakia. |
Dec 07 |
Marketplace
| Subject |
Objective |
Target |
Timeline |
| Protecting the vulnerable |
We are committed to educating our customers about how to keep children and other vulnerable groups safe. |
Establish a group policy on responsible marketing to children, to be communicated in each market by December 2007. Compliance with the policy to be achieved by December 2008. |
Dec 07 |
| Ethical supply chain |
We seek to interact with our suppliers, and industry at large, and to promote corporate responsibility into our supply chain. |
Work with procurement teams across Telefónica O2 Europe to align ethical supply chain policies and to implement common industry-developed tools and processes. |
Dec 07 |
Health
| Subject |
Objective |
Target |
Timeline |
| Electromagnetic fields and health and safety |
Health and safety of our customers, employees and the wider public is at the top of our agenda; and we aim to provide information and advice on the alleged health risks of mobile communications and contribute to the debate. |
Ensure that Telefónica O2 Europe meets the requirements of the EU Directive 2004/40/EC ‘on the minimum health and safety requirements regarding exposure of workers to the risks arising from physical agents (electromagnetic fields)’ in advance of the required legislative time frame. |
Dec 07 |
Environment and sustainability
| Subject |
Objective |
Target |
Timeline |
| Carbon emissions |
Make efforts to reduce O2’s impact on the environment and to help tackle climate change. |
Cut carbon emissions in each operating business by 20 per cent against the 2006 baseline. |
Dec 20 |
Workplace
| Subject |
Objective |
Target |
Timeline |
| Employee engagement |
Engage and involve all employees to find out how they feel about working for O2 and make improvements together for the overall success of our people and company. |
Achieve 75 points in the Reflect O2 – employee engagement overall index – for Telefónica O2 Europe and implement associated action plans. |
Dec 07 |
| Maintain high ranking (top 10) in each market through external 'best place to work' surveys by 2009. |
Dec 09 |
Community
| Subject |
Objective |
Target |
Timeline |
| Employee engagement |
Empower and support Telefónica O2 Europe employees to be active and contribute to local communities. |
Raise employee awareness of O2’s community investment activities to reach 75 per cent. |
Dec 08 |
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O2 UK
Marketplace
| Subject |
Objective |
Target |
Timeline |
| Protecting the vulnerable |
Establish increased awareness among customers and especially children about the responsible use of mobile phones. |
Achieve a 10 per cent increase in calls to the parental control short code 61818 as a result of increased awareness of O2's parental control options (baseline: 10,106 calls - December 2006). |
December 2007 |
| Supply chain |
Integrate corporate responsibility ethos into the strategic sourcing process of O2 and to increase awareness of ethical supply chain policies within O2's operational teams. |
Implement the E-TASC industry web-based supply chain data management system in the UK. |
December 2007 |
| Complete action plans for all high risk suppliers identified. |
December 2007 |
| Develop a set of metrics for consistent reporting of O2 ethical supply chain programme. |
December 2007 |
Environment & sustainability
| Subject |
Objective |
Target |
Timeline |
| Climate change and resources |
Make efforts to reduce O2's impact on the environment and help tackle climate change. |
Achieve 4.5 per cent reduction in electricity used in offices and call centres (baseline 2006: kWh/ full-time equivalent employees). |
December 2007 |
| Achieve a 3 per cent reduction in gas used in offices and call centres (baseline 2006: kWh/ full-time equivalent employees). |
December 2007 |
| Achieve a 2 per cent reduction in electricity used in switching centres (baseline 2006: kWh/ Kerlang). |
December 2007 |
| Achieve a 2 per cent reduction in electricity used in cell sites (baseline 2006: kWh/ Kerlang). |
December 2007 |
| Achieve a 3 per cent reduction in electricity used in retail stores (baseline 2006: kWh/ m2). |
December 2007 |
| Remove all HCFC refrigerant gases from cell sites by 2010, with 70 per cent removed by December 2007 (1,035kg) (baseline 2002/03). |
December 2007 |
| Achieve zero enforcement notices by the environmental agencies. |
December 2007 |
| Ensure 5 per cent increase of collected redundant handsets for recycling (baseline 2006). |
December 2007 |
Workplace
| Subject |
Objective |
Target |
Timeline |
| Employee engagement |
Engage and involve everyone in O2 UK. |
Achieve 78 points in the Reflect O2 overall index. |
December 2007 |
| Monitoring of workforce profiles. |
Reduce employee turnover to 25 per cent from 27 per cent in 2006 (number of permanent employees leaving O2 voluntarily or involuntarily). |
December 2007 |
| Reduce average short-term absenteeism to 1 per cent from 1.11 per cent in 2006 (up to 14 days sick leave per employee per year). |
December 2007 |
| Reduce average long-term absenteeism to 1.95 per cent from 2.32 per cent in 2006 (over 14 days sick leave per employee per year). |
December 2007 |
| Health & Safety |
Effectively manage health & safety. |
Retain certification to OHSAS18001. |
December 2007 |
Community
| Subject |
Objective |
Target |
Timeline |
| Community investment |
Maximise the value O2 brings to society while ensuring our work in communities deliver equal business and social value. |
Launch our new UK-wide grants programme, 'Its Your Community', to enable people to make improvements to their local communities. |
July 2007 |
O2 Germany
Corporate governance
| Subject |
Objective |
Target |
Timeline |
| Business principles |
Ensure O2's employees behave ethically at all times in their dealing with each other, suppliers, customers and the general public. |
Launch the new revised business principles, web-based training, brochures, internal and external communication. |
December 2007 |
| Create transparency and trust both internally and externally. |
Introduce an ombudsman system as a tool for confidential complaints and reporting. This is in addition to the existing confidential helpline (whistleblower system) for reporting criminal activity. |
December 2007 |
| Improve protection of customer and employee data throughout the company. |
Introduce company-wide online training on data protection to the company and to have 60 per cent of O2 employees to have completed the training. |
December 2007 |
Marketplace
| Subject |
Objective |
Target |
Timeline |
| Protecting the vulnerable and child protection |
Raise awareness of the responsible use of mobile phones and youth protection among customers. |
Distribute the educational course 'Mobile Phone Course with Polly and Fred' to the media centres of all Federal States, to parents, and teachers to increase the uptake of the course. |
December 2007 |
| Improve our customer information on the welfare of children and youth. |
Include O2 customer-relevant information on child and youth welfare on our corporate website and in customer leaflets. |
December 2007 |
Health
| Subject |
Objective |
Target |
Timeline |
| |
Support independent research into the alleged health effects of electro-magnetic fields. |
Help distribute the results of the German Mobile Communications Research Programme. |
December 2007 |
| Help finance research by the Research Association for Radio Applications. |
December 2007 |
| Improve consumer information on handsets and mast emissions. |
Evaluation our consumer information activities by an independent consumer protection organisation. |
December 2007 |
| Update our electromagnetic field (EMF) information to include information about wireless access-WLAN. |
December 2007 |
| Introduce internet training on Standard Absorption Rate (SAR) values of mobile phones for retail employees and include SAR information in customer materials. |
December 2007 |
| Help the Federal Network Agency introduce EMF measurement instruments that continuously monitor emissions in public places; and support measurements of radio applications. |
December 2007 |
Environment & sustainability
| Subject |
Objective |
Target |
Timeline |
| Environmental management |
Minimise the negative impact on the environment. |
Maintain certification to the international environmental management standard ISO14001.
Zero enforcement notices from environmental authorities. |
December 2007 |
| Climate change and energy |
Make efforts to reduce O2's impact on the environment and help tackle climate change. |
Achieve at least 54 per cent carbon neutrality based on 2007 baseline (calculated from full-year 2006 data). |
December 2007 |
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| Resource efficiency. |
Increase energy efficiency in the access network by implementing three concrete measures. |
December 2007 |
| Renewable energy |
Source over 40 percent of total energy consumption from renewable energy sources (based on total energy consumption). |
December 2007 |
| Customer engagement on environmental matters. |
Collect at least 26,000 mobiles, for example by including recycling bags in handset manufacturers' phone packaging. |
December 2007 |
| Environmental advocacy. |
Carry out three major campaigns or events. |
December 2007 |
| Environmental supplier development |
Carry out an initial assessment and define measures for one major supplier. |
December 2007 |
Workplace
| Subject |
Objective |
Target |
Timeline |
| Employee engagement |
Respect the contribution of our employees and become an employer of choice. |
Maintain a score between 73.5 and 79 points in the Reflect O2 - employee engagement survey.
Introduce equal opportunities training for O2 employees. |
December 2007 |
| Ensure a good balance between work and family life for our employees. |
Establish a crèche for children of O2 employees in Munich. |
December 2007 |
| Offer a learning environment for our employees. |
Establish needs-based training with an 80 per cent satisfaction rate. |
December 2007 |
| Offer competitive rewards and compensation for our employees. |
Offer above-market-average rewards for high performers. |
December 2007 |
| Health and wellbeing |
Enable a health conscious lifestyle among our employees. |
Develop a range of sports and health programmes for the Verl site.
Develop and implement measures for minimising the disability rate in call centres. |
December 2007 |
| Promoting health and wellbeing in the workplace. |
Carry out the pilot medical check project of skin screening with reflected-light microscopy at selected O2 Germany office sites, to help encourage early detection of skin cancer. Target is 300 skin screenings among employees. |
December 2007 |
| Health & safety |
Improve industrial safety to avoid accidents at work by contractors at O2's new cell sites. |
Introduce building-site checks - at least 50 per year - by our health and safety staff. |
December 2007 |
| Zero tolerance of accidents in the workplace. |
Zero enforcement notices from authorities concerning mandatory measures for occupational health and safety. |
December 2007 |
Community
| Subject |
Objective |
Target |
Timeline |
| |
Focusing O2's involvement on encouraging media expertise among children and young people. |
Implement media-education projects in schools to educate pupils on all aspects of a mobile phone, and support the mobile film clip competition of the JFF (Institute for Media Research and Media Education). |
December 2007 |
| Encourage O2 to proactive dialogue within society. |
Develop and introduce a stakeholder dialogue platform in association with the national network Business in Partnership with Youth (UPJ), to enhance dialogue with our stakeholders. O2 Germany is to hold at least two dialog sessions. |
December 2007 |
| Focus company community investment activities on the responsible use of the internet. |
Set up at least three further SCHOLA-21 reference schools in Regions East and South; and continue projects at the existing reference schools in Regions North, West and Munich. |
December 2007 |
| Provide educational opportunities for children on the technical background of mobile phone network. |
Hold and support at least five relevant interactive lessons at selected schools and universities. |
December 2007 |
O2 Ireland
Corporate governance
| Subject |
Objective |
Target |
Timeline |
| Business principles |
Ensure O2's employees behave ethically at all times in their dealing with each other, suppliers, customers and the general public. |
Achieve 75 per cent completion rate for business principles training. |
December 2007 |
Marketplace
| Subject |
Objective |
Target |
Timeline |
| Protecting the vulnerable |
We are committed to educating our customers about how to keep children and other vulnerable groups safe. |
Develop an O2 Ireland policy on 'Children and O2 Products and Services' with appropriate measures and deadlines. |
July 2007 |
| Ethical supply chain |
At O2, we seek to interact with our suppliers - and industry at large - in a fair and ethical way and to promote corporate responsibility deep into our supply chain. |
Introduce ethical procurement risk assessment and management as part of standard procurement processes.
Build in standard terms of reference into our contracts that addresses any ethical procurement concerns of the business. |
December 2007 |
Environment and sustainability
| Subject |
Objective |
Target |
Timeline |
| Carbon emissions |
Make efforts to reduce O2's impact on the environment and to help tackle climate change. |
Continue to reduce landfill waste and maintain a office recycling rate of 70 per cent. |
December 2007 |
| Achieve at least a 5 per cent reduction in electricity used in our offices and call centres (baseline 2006: per full-time equivalent employees) |
|
| Ensure that all O2-procured electricity is sourced from verifiable green energy supplier. |
March 2007 |
| Re-launch our mobile phone recycling scheme. |
December 2007 |
Workplace
| Subject |
Objective |
Target |
Timeline |
| Employee engagement |
Engaging and involving everyone who works across all of our businesses, finding out how they feel about working for O2 and making improvements together for the overall success of our people and company. |
Achieve 75 points in the Reflect O2 overall index. |
December 2007 |
| Maintain position of being among top ten companies to work for in Ireland. |
December 2009 |
Community
| Subject |
Objective |
Target |
Timeline |
| Employee engagement |
Empower and support employees to be active and contributing to local communities. |
Develop a volunteering programme between O2 Ireland employees and Irish Autism Action to include opportunities to assist families affected by autism. |
December 2008 |
Telefónica O2 Czech Republic
Corporate Governance
| Subject |
Objective |
Target |
Timeline |
| Business Principles |
Ensure that Telefónica O2 Czech Republic's employees behave ethically at all times in their dealing with each other and its stakeholders. |
Launch the new business principles for employees. |
December 2007 |
| Make the business principles training course accessible to Telefónica O2 Czech Republic's employees and set a target for number of employees to be trained in 2008 . |
December 2007 |
Environment & sustainability
| Subject |
Objective |
Target |
Timeline |
| Climate change and resources |
Make efforts to reduce Telefónica O2 Czech Republic's impact on the environment and help tackle climate change. |
Renew car fleet with vehicles equipped with technologies that enable lower emissions. |
December 2007 |
| Improve business processes to reduce field visits by engineers for installations and repairs by 15 per cent and one million business km driven annually. |
December 2008 |
| Reduce the consumption of natural-gas by 5 per cent (against 2006 baseline). |
December 2007 |
| Reduce the consumption of heating oil by 5 per cent (against 2006 baseline). |
December 2007 |
| Reduce O2's consumption of electricity by 1 per cent (against 2006 baseline). |
December 2007 |
Workplace
| Subject |
Objective |
Target |
Timeline |
| Employee engagement |
Engage and involve all people working for Telefónica O2 Czech Republic |
Increase the number of points in Reflect O2 - employee engagement survey |
December 2007 |
| Bring O2's culture alive in Telefónica O2 Czech Republic. |
Engage employees to create a new O2 culture through the O2 Life programme that aims to:
- align previous corporate cultures
- make employees live by the company's values.
|
December 2007 |
| Establish an employee recognition award scheme. |
December 2007 |
| Health and Safety |
Increase our employees' recognition of health and wellbeing as such and promote Telefónica O2 Czech Republic as an employer of choice. |
Improve safety of work at heights at a minimum of 52 cell sites. |
December 2007 |
| Increase our employees' recognition of health and well-being as such and promote Telefónica O2 Czech Republic as an employer of choice. |
Create training resources for health and wellbeing and establish a working environment focused on health, safety and physical exercise, and continue to be recognised as a 'company promoting health' by the Ministry of Health |
December 2007 |
Community
| Subject |
Objective |
Target |
Timeline |
| Employee engagement |
Empower more employees to be involved in their local community. |
Increase employee participation in and recognition of O2 Foundation volunteering and fundraising programmes by 20 per cent. |
December 2007 |
| Community investment |
Maximise the contribution brought by O2 to the society making sure that our work in communities delivers sustainable value to the business and society. |
Increase teacher's awareness about the Telefónica O2 Czech Republic supported MIŠ programme, to reduce bullying at schools, by 20 per cent.
Increase the capacity for incoming calls to O2 Foundation supported Child Help Line by 5 per cent. |
December 2007 |
Manx Telecom
Environment & sustainability
| Subject |
Objective |
Target |
Timeline |
| Climate change and resources |
Reduce Manx Telecom's impact on the environment and help tackle climate change. |
Reduce CO2 emissions in our offices by 200 tonnes; equivalent to a 5 per cent reduction in electricity used. |
December 2007 |
| Remove all ozone depleting gases - R22. |
December 2010 |
| Carbon neutrality |
Maintain our 100 per cent 'carbon neutrality' status and reduce off-set costs. |
December 2007 |
| Endeavour to eliminate waste at source by working with suppliers |
Ensure a five per cent increase of collected redundant handsets for recycling based on 2006 baseline. |
December 2007 |
| Validate current waste streams and seek new ways to dispose of waste that would increase monetary return for use on environmental projects. |
December 2007 |
| Supply chain |
Ensure environmental protection across our supply chain. |
Assess 50 per cent of all existing contracts against current environmental policies and implement an improvement programme. |
December 2007 |
| Revised the current supplier environmental questionnaire. |
December 2007 |
| Environmental management |
|
Maintain our ISO14001 certification. |
December 2007 |
Manx Telecom workplace targets and objectives
| Subject |
Objective |
Target |
Timeline |
| Health and wellbeing |
|
To achieve zero official enforcement notices |
December 2007 |
|
Reduce the number of accidents to a maximum of nine accidents based on the average of last three years. |
December 2007 |
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Reduce the number of days of sick absence lost to accidents to a maximum of 20 days. |
December 2007 |
| Continue to reduce the number of days work related sick absence. |
Reduce the number of days work- related to sick absence to a maximum of 10 days based on the average of last three years. |
December 2007 |
| Continue to encourage staff participation in the company health screening programme. |
Encourage a minimum of 40 employees to participate in the company's health screening programme. |
December 2007 |
| Generate a clear understanding of the health and safety requirements among all Manx Telecom employees. |
Achievement will be measured by the number of notices published and improvements attained across the safety performance area. |
December 2007 |
| Publication of training manuals for Fire Safety, Fire Wardens and Manual Handling. |
December 2007 |
| Employee engagement |
Engage and involve everyone in Manx Telecom. |
Achieve 78 points in the Reflect O2 employee engagement survey. |
December 2007 |
Community
| Subject |
Objective |
Target |
Timeline |
| Employee community engagement |
Empower more employees to be involved in their local community. |
Increase employee awareness of Manx Telecom supporting community projects to reach 40 per cent. |
December 2008 |
| Raise £50,000 through employee actions and activities for the Mighty Oak2 appeal. |
December 2008 |
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