O2 Germany in the community
O2 Germany in the community
Our community investment in Germany focuses on children and youth to promote media education. In 2006 our activities centred on child safety – informing young people about mobile phones and the responsible use of new media – educational initiatives on the environment, and our growing partnership with the WWF (World Wide Fund For Nature).
Mobile phone course with 'Polly and Fred'
We fund the licences for a ‘mobile phone course with Polly and Fred’ to help educate young children about how to use mobile phones safely and responsibly. The course covers the dangers of mobile phone misuse and abuse, and managing cost. Started by the Institute for Film and Image in Science and Teaching (FWU) and Outermedia, a Berlin-based multimedia agency, it has now been approved as part of the national curriculum and is a key educational resource in nine states in the Federal Republic.
German Children and Youth Foundation
O2 Germany continues to support Schola-21, through its longstanding charity partnership with the Germany Children and Youth Foundation. This interactive web-based educational tool helps children connect with peers internationally on project work that also develops their online and intercultural skills.
Over 12,000 pupils and teachers in more than 2,000 schools in Germany and the rest of Europe made use of this award-winning project during the year.
In addition to the ‘Nymphenburger’ schools in Munich, O2 rolled out the learning platform to three new schools in North-Rhine-Westphalia, Hesse and Hamburg in 2006. All the schools involved will act as centres from which to cascade the initiative nationally.
Ears up!
This year JFF Institute launched videoclip competition ‘Ears Up!’ – an educational programme in partnership with O2. This scheme offers school projects on mobile phones as well as information evenings for parents and teachers about mobile phone use. Schoolchildren and young people are educated in the responsible use of mobile phones and the internet, and produce their own videoclips on handsets.
Generation plus
In 2006, we co-operated in a pilot project with the nationwide network of companies ‘Business in Partnership with Youth’ (UPJ) to run workshops with young people and those over 50.
Young people aged 15–17 explain the basics of mobile phones to people aged 50 plus, in particular how to make calls, send text messages and surf the web. In return, young people are taught how to use their mobiles responsibly. The project teaches young people to be aware of possible risks. In addition, it can help provide positive interaction between the two generations.
O2 Germany is encouraging exchange between generations. Young people today are often real mobile phone experts, but they are sometimes inexperienced in dealing with all the possibilities that mobiles offer. Older people tend to be more cautious about new technologies. For example, they think about how expensive a call or a text message is. Both groups complement each other.
startsocial
startsocial provides support to people involved in selected social projects, supported by O2 Germany employees Know-how and volunteers from another sponsors. In 2006, startsocial supported 100 project ideas to bring them to follow through with reality, including work with children, youth, family, illness and disability.
WWF (World Wide Fund For Nature)
We are working with the WWF on the Central Elbe nature conservation project to restore the meadows of the river Elbe in Saxony-Anhalt. O2 Germany now channels funds raised from its mobile phone recycling directly to the charity and has launched an environmental volunteering programme, comprising around 40 employees in 2006.
Diversity
We held a ‘Girls Day’ at our offices in Munich, Teltow, Nuremberg, Hamburg and Cologne, inviting 160 girls aged between 12 and 16 to introduce them to technical occupations for women. This involved the theme ‘technology you can touch’, lectures and games. Among the guests were 30 of our employees’ daughters.
We also sponsored Victress Day in Berlin, held by the Victress Initiative e.V., to increase the proportion of women in leadership roles in Germany.
German Olympic Association
In partnership with the Germany Olympic Association, we support ‘Kinder bewegen’, an initiative to give toddlers the chance to get involved in physical activities. In 2006 a new kindergarten was opened in Nuremberg. This is a three-year project involving a total of 10 kindergartens, with help and support from O2 volunteers.
Universities
Not only schoolchildren benefit from our educational projects. We sponsor the Roland Berger and O2 Germany Chair of Internet-based Information Systems (IBIS) , provide careers counselling, and we give lectures for the Master of Science in Communications Engineering degree at the Technical University in Munich.
We also sponsor a programme of Finance and Information Management at the University of Augsburg.
Total community investment by O2 Germany, 2006 - £870,673
1 February – December 2006.
O2 Germany community investment by category, 2006
1 February – December 2006.
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