Vision and values

At O2 we think that our commitment to behaving responsibly and responding to the needs of our customers and others who are affected by our operations makes us a better business.

It goes hand in hand with our vision:

To enable our customers to make the most of their world and its possibilities - through the services we offer.

To instil corporate responsibility further into our organisation, we believe we should:

• Provide useful and fairly priced products and services.
• Take proper account of social, environmental and ethical concerns and manage our impact on the environment and society effectively.
• Understand the needs and opinions of a wide range of stakeholders.
• Give our employees a safe, well-balanced and stimulating workplace.
• Support and energise the communities we serve.
• Improve our performance continuously.

In all of our dealings, we try to be true to our values of being bold, open, trusted and clear.

Bold: Our motto – See what you can do - emphasises our approach. Our challenge is to make mobile communications a force for good finding ways in which society can enjoy greater success through our actions.

Open: When you see things differently you can do anything! We take pride in being transparent about the social, environmental and ethical issues managed whilst pursuing our business.

Trusted: Personal integrity and corporate transparency are important to us. We listen to people and consult them. We are committed to using our skills and resources in sustainable, measurable and innovative ways to enrich society.

Clear: We will always strive to be simple, imaginative and direct in what we say and to act in society’s best interest.