Social performance

How we work in the community and society at large

One of our values is trust. Through our products and services we want to enrich our customers’ lives and be a trusted mobile operator that also benefits society as a whole.

We put our customers at the heart of our activities and we strive to make our services accessible and affordable to different social groups. We believe mobile communication can make their lives easier and more enjoyable.

But people have different attitudes to mobile communications. For many it is essential to their work and social lives. Others have concerns – about our network, communications masts and effect on the environment; about protecting the young from inappropriate content; and about how we behave as a business.

We aim to be sensitive to these concerns and to make sure we operate responsibly and openly at all times. In 2005/06 we continued to do this by:

• Focusing on O2 customers and their needs and views.
• Managing our social, environmental and ethical effects in a careful and transparent way.
• Being a proactive member of society and contributing to its wealth and well-being.
• Providing a rewarding and stimulating work environment for all our employees.

We aim to lead mobile phone operators in respecting our customers’ and other stakeholders’ wishes and - through a clear commitment to corporate responsibility – to reassure them that we put their interests first.