Corporate Responsibility report 2005/06

Mobile scams and viruses

Spam or scam messages are non-chargeable, unsolicited incoming messages sometimes received by customers from companies promoting services, products, prizes and competitions.

Although it costs nothing to receive spam, a reply can activate an automatic ‘opt in’ to the service, potentially resulting in customers receiving subscription-based premium-rate text messages.

Customers can report spam and scam by forwarding the message to 7726. O2 will investigate the message and take the necessary action to prevent fraudulent activity. 

"We are pleased to support the new GSM Association code of practice on spam. O2 is 100 per cent committed to providing our customers with a great experience and we know how inconvenient and frustrating spam can be. The new code will help to maintain consumer trust and confidence in messaging services, which is essential for the industry to continue to thrive."  

Russ Shaw, O2 UK’s Marketing Director

In February 2006, O2 signed up to the GSM Association voluntary code of practice on mobile spam, which O2 helped to develop.

The Mobile Spam Code of Practice is a new initiative from the GSM Association and its member operators. It seeks to protect the secure and trusted environment of mobile services to ensure customers receive minimal amounts of spam sent via SMS (short message service) and MMS (multimedia messaging service).

The code takes a firm stance on how to deal with mobile spam messages that are either illegal, fraudulent or malicious.

 

  

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