Appropriate mobile services

The growth of content-rich multimedia services is changing the way we communicate from a mainly verbal to a more visual world – with colour screens, video streaming, picture messaging, internet browsing and TV viewing.

Our TV trials in Oxford in the UK during 2005 revealed a clear consumer demand for the creation of a mobile broadcasting service.

83 per cent of those involved in the trial were satisfied with the service provided, viewing an average three hours a week.

But the new (3G) generation of mobile phones also enables people to distribute material that is inappropriate for some audiences.

O2 does not see its role as a moral arbiter. We respect our customers’ wishes, but we also respect their freedom to decide how they use their mobile phone and the content they access through our network.

However, we have several initiatives to safeguard vulnerable people – especially children – and aim to prevent the distribution of malicious, inappropriate or illegal content.