Caring for the environment
At O2 our activities focus on sustainable development - achieving a responsible balance between economic, social and environmental considerations. We know that this is what many of our employees, customers and other stakeholders want us to do.
People are concerned about the world's energy resources, habitats, water reserves and ecological systems and expect companies like O2 to find ways to meet the needs of the present without compromising the future. This involves taking the long-term view and assessing how operations can be maintained and developed for the future with minimal environmental impact.
Energy is at the heart of sustainable development and we will continue to develop policies with effective energy management as a key objective. Our objectives have been aligned with the European Commission Environment Action Programme, 'Our Future Our Choice', an initiative to tackle climate change, protect nature and wildlife and to preserve natural resources.
We work in partnership with several organisations to preserve and create bio-diverse habitats, including Rainforest Concern, Future Forests and the Tree Council of Ireland.
A MORI poll among 2,000 British consumers in 2004 asked which areas of corporate responsibility were most important for the wireless communications sector. Respondents put the protection of the environment at the top of their list. We want our environmental performance to be seen as intrinsic to the O2 brand.