Our vision and approach

Our vision

To enable our customers to make the most of their world and its possibilities through the services we offer.

Our approach

To put the customer experience at the heart of everything we do. To be a breath of fresh air.

In just two decades, the mobile phone has evolved from an exclusive niche market into a worldwide, inclusive phenomenon and a force for social change.

We believe our industry makes a positive and significant contribution to society. We also know that by transforming the way people communicate, work and socialise, our services have often raised issues of public concern.

Today we operate in a highly competitive market, offering faster, diverse services, new applications, and inventive ways to communicate and interact. Our success depends not only on making our offer to customers imaginative, fair and dependable, but also on being responsible for our actions and effects every day.

But we believe in a broader view.

We launched O2 with a set of values to help us do this: to be bold, open, trusted and clear. Since then, we have worked hard to make sure we operate as a business that is regularly measured, audited and held to account.

Our customers - their views, ideals, priorities and needs - are at the heart of our operations and our approach to corporate responsibility.

We aim to do business in ways that benefit society at large: by complying with best practice and to a clear set of business principles; by talking and listening to our stakeholders; by acting in the interests of customers, employees and communities; and by canvassing and informing opinion of what our service is, does and can do.

Our goals

To instil corporate responsibility further into our organisation, we believe we should:

Provide easy-to-use and fairly priced products and services.
Improve our performance continuously.
Take proper account of social, environmental and ethical concerns and manage our effect on the environment and society.
Understand the needs and opinions of a wide range of stakeholders.
Give our employees a safe, well-balanced and stimulating workplace.
Support and energise the communities we serve.

For more information about our vision and strategy…

1 trillion

text messages are sent by GSM mobile phone users every year

2 billion

mobile phone subscribers worldwide

177 countries

available for roaming by O2 customers

$573 billion (US)

earnings estimated for mobile communications operators in 2005

100 million

mobile phones in the European youth market