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To enable our customers to make the most of their world and its possibilities through the services we offer.
To put the customer experience at the heart of everything we do. To be a breath of fresh air.
In just two decades, the mobile phone has evolved from an exclusive niche market into a worldwide, inclusive phenomenon and a force for social change.
We believe our industry makes a positive and significant contribution to society. We also know that by transforming the way people communicate, work and socialise, our services have often raised issues of public concern.
Today we operate in a highly competitive market, offering faster, diverse services, new applications, and inventive ways to communicate and interact. Our success depends not only on making our offer to customers imaginative, fair and dependable, but also on being responsible for our actions and effects every day.
But we believe in a broader view.
We launched O2 with a set of values to help us do this: to be bold, open, trusted and clear. Since then, we have worked hard to make sure we operate as a business that is regularly measured, audited and held to account.
Our customers - their views, ideals, priorities and needs - are at the heart of our operations and our approach to corporate responsibility.
We aim to do business in ways that benefit society at large: by complying with best practice and to a clear set of business principles; by talking and listening to our stakeholders; by acting in the interests of customers, employees and communities; and by canvassing and informing opinion of what our service is, does and can do.
To instil corporate responsibility further into our organisation, we believe we should:
text messages are sent by GSM mobile phone users every year
mobile phone subscribers worldwide
available for roaming by O2 customers
$573 billion (US)
earnings estimated for mobile communications operators in 2005
mobile phones in the European youth market