The Irish Cellular Industry Association (ICIA) updated its self-regulatory Code of Practice for the responsible use of mobile services in May 2006 - providing further standards for commercial content, internet access and age-verification.
The industry worked with the Department of Communications, Marine and Natural Resources to define suitable levels of control for the Irish market.
Irish operators have also undertaken to appoint an independent classification body with responsibility for developing and implementing a classification framework for over-18 rated content.
New controls will be introduced by the end of 2006 and are being tested in advance. They will be designed to ensure that pre-pay customers are automatically barred from over-18 commercial content until they provide evidence of age.