Collective action on spam
Fifteen of the world's leading mobile operators signed a code of practice in February 2006 to work collectively to minimise spam - unsolicited messages - sent via text and picture messages.
The code commits us to investigate cases of mobile spam transmitted across mobile networks and to take action where appropriate. It includes anti-spam conditions with all new third-party contracts to enable us to terminate contracts with spammers.
The new code also requires us to offer customers a clear and efficient way to opt out of unwanted marketing messages (see www.o2.com/cr/responsible_marketing.asp for details).
For more information visit the following pages in our extensive online resource
Issues in brief
O2 plc
- Safety first
- What are the issues?
- Keeping a close watch
- A policy of child protection
- Putting a ring around bullies
- Assisting emergency response on July 7
- What are location-based services?
- A matter of life and death
- Pictures and the law
- Collective action on spam
- When should we intercept?
- Privacy at what price?
- Data retention and protection
- A question of balance
