As mobile customers are increasingly apt to move between service providers for the latest product or promotion, what are we doing to encourage loyalty and to meet our customers' diverse and changing needs?
We want our customers to be loyal to our brand and to feel recognised and rewarded for their custom.
Research suggests that mobile customers are getting more critical about the service they receive from our industry.
Our main focus is to listen to our customers' needs and adjust our services accordingly.
O2 Germany has had a significant increase in market share since 2000 when it stood at 4.6 per cent.