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O2 plc Corporate Responsibility report 2005/06

Mobile matters – a review of key issues

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Visit the O2 plc Corporate Responsibility report 2005/06

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People and dog

As mobile customers are increasingly apt to move between service providers for the latest product or promotion, what are we doing to encourage loyalty and to meet our customers' diverse and changing needs?

Loyalty and reward

We want our customers to be loyal to our brand and to feel recognised and rewarded for their custom.


Customers come first

Research suggests that mobile customers are getting more critical about the service they receive from our industry.

 

Stories from our businesses

O2 treats advertising campaign image

O2 UK

Customer experience

We continued to put customers at the heart of our operations in the UK.

O2 Ireland advertising campaign image

O2 Ireland

Customer focus

Our main focus is to listen to our customers' needs and adjust our services accordingly.

O2 Germany Customer Day image

O2 Germany

Focus on the customer

O2 Germany has had a significant increase in market share since 2000 when it stood at 4.6 per cent.

Issues in brief

O2 plc

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