Live 8 - the facts
In 2005, O2 UK worked with the organisers of Live 8 to set up technical support and a text-based lottery and ticket-distribution system.
Each text application for Live 8 tickets cost £1.60, of which £1.50 went direct to Live 8 and 10p contributed towards network costs and VAT.
In all, we processed 2.1 million entries, peaking at 600 messages per second, raising a total of £3.15 million.
Distribution of the 133,000 tickets was handled through O2 stores and via post. The same system was used for both the London and the Scottish event at Murrayfield.
O2 made no profit from Live 8.
O2 recently won the Best Use of Wireless at the New Media Age Effectiveness Awards, for the text competition we developed for obtaining Live 8 tickets.
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