What we can do
Our community investment programme – Can Do in the Community – was launched in 2002.
It takes three main forms:
In 2005 O2 UK commissioned The Loyalty Report, a comprehensive study involving more than 1,000 consumers. It found that, while traditional consumer relationships are changing and consumers today can defect from brands periodically:
- Volunteering – ways for employees to get involved personally in the community.
- Can Do Giving – an easy way for employees to support their favourite charities by donating regularly through payroll - this was extended to our businesses in Germany and Ireland during the year. Contributions are exempt from tax and include a further 20 per cent donation from O2 plc. In Germany, contributions are made from take-home pay.
- Can Do Matching – supports all fundraising activities, including those personally supported by individuals or teams. O2 matches funds raised by up to a total of £350 for an individual or £1,500 for a team. During the year, more than 150 applications were processed, benefiting just over 100 charities.
In 2005/06, our total cash donations as O2 plc reached £1,941,347. The total value of our in-kind donations was £174,874, and the total time in paid hours was £49,680 (employee volunteers measured in paid hours at the value of £20 per head, per hour). Using the London Benchmarking Group (LBG) community investment standard, we have categorised 88 per cent of our contributions as cash, nine per cent as in-kind donations and three per cent as employee time.
For more information visit the following pages in our extensive online resource
