|Social Action programme and campaign||To create a social programme & campaign at the heart (not periphery) of our company. To facilitate real social change and help build stronger societies, improving the reputation, brand, engagement & performance of O2 AND Telefónica||To launch "Think Big" programme internally and externally in all countries in Telefónica Europe and establish a common social measurement framework||Dec 2010|
|To encourage employee volunteering and provide community programmes in order to raise participation to reach 5,000 corporate volunteers across Europe by 2011||Dec 2011|
|Environment & Climate Change||Implement activities to meet corporate target of reducing our network energy consumption by 30% per equivalent access by 2015||Reduce energy consumption used at our corporate offices and retail stores by 5% per FTE||Dec 2010|
|Reduce energy consumption used in our switch, cell site and broadband by 6% per equivalent access||Dec 2010|
|Minimise our negative impact on the environment||Telefónica Europe market under the environmental management Group policy.||Dec 2010|
|Digital Confidence||Build trust and confidence in digital services for the benefit of everyone in society||
To create a digital confidence promise for Telefónica Europe and gaining European Board approval.
The adoption of the digital confidence promise as part of the investment decision making.
Establish baseline performance indicators and targets around customer trust and confidence in the digital environment
|Employee Engagement||Engage and involve employees, making improvements together for the overall success of our people and company||Maintain high ranking (top 10) in each market that participate in 'best place to work' surveys by 2010||Dec 2010|
|Achieve 75 points in the Reflect index for Telefónica Europe||Dec 2010|
|Diversity & Inclusion||Help more people to enjoy the benefits of mobile and internet technologies and ensure that policies on selecting, hiring, training and internally promoting employees are based on clear criteria relating to skills, competencies and merit.||Implement the Diversity & Inclusion strategy with agreed targets and indicators across all OBs (It will be a regional target)||Dec 2010|
|Initiate one digital inclusion pilot, enabling the development of skills in using new technologies||Dec 2010|
|Ethical Behaviour (Business Principles)||Ensure O2's employees behave ethically at all times in their dealing with each other, suppliers, customers and the general public||Achieve 90% of Business Principles training for employees for Telefónica Europe||Dec 2010|
|Suppliers||Integrate sustainability into the strategic sourcing process of O2.||Implement an assessment programme for group suppliers that delivers measurable sustainability improvements||Dec 2010|
|Reporting||Develop a simple common innovative approach to CSR Reporting||CR Report produced and assured in each market||Dec 2010|