Mobile phones play a big part in many young people’s lives. They are used for chatting and swapping messages with friends, surfing the web and taking pictures. So, it is very easy to see why young people love them. Mobiles are also great for parents, because they can stay in close contact with their children when they are out and about.
But there are risks and issues associated with the use of mobiles by children and young people. O2 is committed to creating an environment in which children can use information and communications technologies to enrich and improve their lives.
We focus on understanding and responding to the needs of our customers, including parents and children. Some mobile content is inappropriate for young people. However, parents may be unaware of this kind of content and would therefore be unable to manage the risks.
In each of our markets we provide parents and children with the necessary tools and guidance to use our products and services safely. These include filters and parental controls to protect young people from inappropriate content.
O2 is committed to a collaborative approach in this area and in 2006, together with European mobile providers, we signed up to the European commission framework for the safer mobile use by young teenagers and children. We actively work with national governments in all our markets to establish national codes of conduct, and work with NGOs such as Childnet International, Protageles, the Family Online Safety Institute (FOSI), to train our employees and educate our consumers.

This guide has lots of useful facts and practical advice about today’s mobile phones.
O2 recognises the importance of media literacy and is committed to helping our customers get the most from new mobile media content and communications technologies. This includes offering advice about the ways that children can become better protected from risks in an online environment.
Alternatively, you can download our leaflet by section:
We give balanced guidance for parents, teachers and children: telling customers about the risks, as well as, the benefits of our products and services. Dedicated web sites and printed materials offer frequently updated advice on Child Protection issues and the safe use of our mobile and internet services.
We use the latest technology to safeguard children: creating and providing services that help to keep children safe.
Find out more: www.o2.co.uk/parents
We abide by the principles of the Irish Cellular Industry Association (ICIA) Code of Practice on the responsible and secure use of mobile phones.
Find out more: www.o2.ie/childprotection
Supporting media competence amongst children and young people
Find out more: www.o2online.de/goto/jugendschutz
Child Protection and the creation of a safer telecommunications environment: set as strategic, CSR targets.
Find out more: www.cz.o2.com/childprotection