Vision and values

Vision

We want to enhance people’s lives, the performance of our businesses and the progress of the communities where we operate, by delivering innovative solutions based on information and communication technologies.

We continually strive to:

• Offer to our employees the best place to work, attract and retain the best talent and provide the best career development opportunities.
  
• Put customers’ needs at the heart of everything we do, so that they get maximum satisfaction from our services and solutions.
  
• Provide our shareholders with the best combination of growth and returns in the industry.
  
• Drive technological, economic and social development in the communities where we operate, combining our ambition to be a global and efficient company with the aim of satisfying the requirements of each local market.
  
• Be innovative, competitive, open, committed and trusted in everything we do.

Our approach:

To put the customer experience at the heart of everything we do.  To be a breath of fresh air.

Commercial brand values

• Open
  We are candid in communications - we tell it like it is. We are never secretive, we communicate openly and explore new opportunities for our customers. 
  
• Trusted
  We understand customers.
  We are accurate and truthful and never over-claim.
  We have an inseperable relationship with our customers and are always helpful, supportive and responsive.
  We are never strident, but instead we listen to customers.
  
• Bold
  We are fresh, surprising and distinctive. We are confident, but not arrogant, continually coming up with new and exciting ideas that are practical and relevant to customers.
  We are energetic brand, full of life.
  
• Clear
  We make highly complex technology simple to understand and easy to use. We are clear and straight forward in communications, avoiding industry jargon.

Our corporate brand values underpin our commercial activities. These apply to every Telefónica business, including O2.