Transcript for 'The story of O2' film

Once upon a time, mobile networks were all the same.

Then one decided to change, re-invent itself, innovate and behave in a way its customers wanted it to behave.

This is the story of O2...

O2 has mobile network operations in the UK, Germany and Ireland... and now as part of Telefónica, it recently expanded to include integrated fixed/mobile businesses in Germany and the Czech Republic.

There’s O2 Airwave – an advanced, digital emergency communications service for the Police, Ambulance and Fire services.

... and also an operation on the Isle on Man, which is a test-bed for advanced 3G technology.

O2 has established a leading brand with clear values.

Continual investment has produced high brand awareness across all its markets.

Through clear segmentation, listening to and understanding its customers, O2 delivers on its promises.

O2 leads the way in customer growth and satisfaction

Attracted by the cool, clean imagery and refreshing ideas, O2 now has more than 35 million customers across Europe and it is the fastest growing operator in the UK and Germany.

O2 has confirmed its place as a market leader in mobile and data services with revenues of more than 10 billion Euros per annum.

O2’s joint venture businesses are also successful

O2 UK and Tesco teamed-up to form Tesco Mobile - a pre-pay mobile phone service.

Focusing on choice and convenience, it is now available in over 600 stores.

O2 Germany and Tchibo transformed the German mobile market, offering a unique pre-pay service.

Our results to date show that we are succeeding...

We’re confident that this will continue as we head into 2006 and beyond...

O2 makes new technologies work for its customers

The agreement with DoCoMo builds on O2’s market leading position in the provision of mobile messaging and content services.

Ahead of the exclusive launch of i-mode in the UK and Ireland, O2 gained key learnings from Telefónica Móviles.

A fast and easy to use service allowing content from more than 130 familiar internet brands, i-mode is truly customised to fit into a customer’s lifestyle.

This complements the already successful O2 Active portal, which gives its 8.5 million active users fast access to information and entertainment.

O2 is an innovator

Data is at the heart of O2’s success.

Its range of 3G mobile data services is continually developing. The X4 – O2’s first own branded 3G handset was first on the market in the UK

The Xda range and the Genion Home-Zone service in Germany have ensured O2’s goal of delivering its promises to both business and consumer customers.

O2 is multi award winning

O2 scooped the Blue Ribbon Grand Prix and a gold award at the IPA advertising effectiveness awards.

It also won the Mobile Data Association's "Best Network of the Decade".

In Germany, as well as gaining the three top positions at the influential 'Mobile Internet' awards, it also won the German ‘Superbrands’ award, honouring outstanding brand management.

And in Ireland, O2 has been recognised as a ‘great place to work.’

O2 is looking to the future

O2’s groundbreaking Mobile TV trial revealed strong demand for its 16-channel broadcast TV service.

And now with Europe’s first super-fast, 3G mobile data network, next generation services are available 3 times faster than today’s commercial 3G networks.

O2 and Telefónica

O2’s distinctive brand will remain just as innovative and agile but it’s now part of a wider, global company and will be able to draw on Telefónica’s considerable strengths.

O2 is changing sponsorships

Helping to enrich and enliven customers' lives, O2 has concentrated on creating world-leading interactive partnerships with global brands to spread the benefits of sponsorship down to grass roots.

Formula 1 motor racing with BMW-Sauber is sponsored by O2 in Germany, while in Ireland, O2 is an official sponsor of the Ryder Cup in 2006.

In the UK, O2 has enjoyed a partnership with Arsenal.

The O2 – a new concept in brand experience

In another groundbreaking partnership with AEG, O2 has launched ‘The O2’ – an ultimate destination to truly enhance the customer and brand experience with a range of interactive services.

O2 is more than a mobile

Using O2’s technology in innovative ways, O2 is constantly pioneering new applications and services that can benefit society. Our mobile phones are increasingly a lifeline as well as a lifestyle.

O2 Airwave has been taken up by more than 180 Public Safety Organisations and enables communication at the site of an incident - where and when it matters most.

O2 is committed to communities

Making a real connection with people, listening and learning from them and being at the heart of our local communities is integral to O2.

Our chosen charities include ‘Weston Spirit’ and SCHOLA-21 in Germany.

Initiatives that have benefited not only from funding, but from our technology too.

And most importantly, O2 employees continue to give their time and imagination to a range of fundraising schemes.

O2 - a remarkable success story

In a fiercely competitive market, O2 always seeks to innovate and refresh the entire mobile experience.

O2. See what you can do.

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