Strategy

Our primary goal is to create value to our parent company Telefónica S.A by becoming the fastest growing major European mobile operator in revenue and profitability and delivering on customer promises. We have a number of specific growth opportunities including further investment in our networks in Germany, improving the customer experience in the UK and Ireland and maximising the potential of key partnerships such as Tesco Mobile and Tchibo Mobilfunk.

Being part of Telefónica S.A - a large, dynamic, ambitious organisation - allows us to build further on the tremendous success achieved by O2 to date.

Customers will see improvements of being part of a wider, global company, including cheaper handsets as we will be able to buy collectively as well as reduced roaming rates over time. The enlarged group will also help O2 towards its push to moving beyond mobile into fixed broadband and converged services.

We are already seeing evidence of this such as the launch of DSL in Germany.  Here, O2 is the only provider of integrated communication services in Germany to offer mobile, fixed voice and fixed internet services. O2 DSL customers get one monthly bill, backed by a single customer service number and competitive monthly charges. Customers can choose from three different DSL packages and will receive a discount if they are also a mobile contract customer of O2.

O2 is also providing a number of converged fixed / mobile offers in the Czech Republic and, O2's recent launch of broadband in the UK and Ireland, coupled with our partnership with Telefónica, will help speed up this shift and enable us to draw on their considerable strengths whilst maintaining in-country market needs and dynamics.

Above all, we will continue to build on the momentum created by our successful brand, ensuring that, whenever customers come into contact with us, the expectations created by the brand are met. In this way, we aim to become an integral part of customers' lives and improve our ability to attract and retain higher-value customers.