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Telefónica O2 Europe looks to continually innovate in the fields of mobile data services and customer differentiation. The following section introduces the main highlights addressing these areas and provides a glimpse into the future. It includes the launch of the Apple iPhone, and details of Telefónica O2 Europe's recent joint venture companies - Tesco Mobile and Tchibo Mobile. 


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O2 launches in the Czech Republic with new IPTV service and advertising campaign.