Sponsorships

Mobile is becoming increasingly integral to our lifestyle and to popular entertainment in particular.  As a mobile operator, O2 can enhance the experience in many ways, from mobile content, games and downloads through to mobile ticketing.  It's about always being connected and enabling multiple ways to enjoy and enhance an entertainment experience. 
 
O2 has long-standing commitments within the fields of music, sport and entertainment. With our past and existing sponsorships, we've gone beyond simply 'logo badging' and have created more interactive experiences for our customers. 

In sport, we're proud of our associations with Arsenal football club, the England and Ireland Rugby teams and in golf, the Ryder Cup. Being associated with such high profile teams and events adds not only status, but also value to our brand. 
 
In music, we've supported events such as the 'NME Rock 'n' Roll Riot Tour', The O2 Wireless Festivals, Party in the Parks and opera events across the UK and Germany.  As well as supporting the established music scene, 'O2 undiscovered' has helped to seek-out grassroots talent and give budding musicians the opportunity of a lifetime.
 
All these initiatives have been powerful in bringing an enormous amount of national and international exposure for the O2 brand, and helps us to create better experiences for our customers.
 
More about sponsorships across Telefónica O2 Europe:
 
O2 UK [Arsenal, rugby, O2 music]
O2 Ireland [Rugby, golf]
O2 Germany [O2 World, sport, culture, opera]
Telefónica O2 Czech Republic [Sport, music, music festivals, culture, O2 yellow spa]